By Ted Johnson The National Association of Broadcasters opened a virtual show on Wednesday with a far different scenario than envisioned just a few months ago — the dire situation for some radio and TV stations amid the coronavirus pandemic.
In his address to broadcasters, NAB President and CEO Gordon Smith said, “We know this is likely the most challenging time local stations have ever encountered.
This pandemic has crippled our nation’s economy, and our industry has not been spared.” He said that stations “are confronting plummeting advertising sales and enormous operational challenges.
And yet, stations are doing what they do best: delivering the trusted and lifesaving information your communities need.” He also said that “some have
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