This ‘Face-Lifting’ Blush Hack That's Going Viral Is Genius

glamour.com:

Glamour. “With this new placement, which in some cases is directly on the cheekbone, you are actually faking your face shape by lifting the shadow higher to create the illusion of a higher cheekbone.” He adds that the same is true for blush, and that a higher blush placement will make the apples of your cheeks appear higher, thus more lifted. “It's taking a lot of the baseline principles of contouring and face shaping that drag queens do and translating it to an everyday application,” he says of the technique.

While he says it looks amazing head-on, just be weary of the fact that it can look a little fake from the side if you go to high. “Make sure your placement isn't too extreme and that you are blending all the way to make sure it's as.