Today, everything from cars to handbags can be customised, and watches are not immune to this latest consumer demand Although it was commonplace in the 18th and 19th centuries for pocket watches to be privately commissioned, often adorned with personal engravings and miniature paintings, the 1900s brought a new era for horology.
The move from pocket to wrist and the introduction of industrialised manufacturing meant that aesthetic and technical quality were standardised and unique commissions became the preserve of wealthy enthusiasts with most watch houses offering minimal or no personalisation.
While there have always been independent and artisanal watchmakers around the world that work with clients on a one-to-one basis, the waiting
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