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The problem with having the new cult Zara dress of the summer

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telegraph.co.uk

it was the Zara white with black dots number – so ubiquitous that it had its own ‘spotted’ Instagram account. I went to a countryside festival and lost count of the women wafting around in it; I banished mine to the back of the wardrobe and tried instead to buy the version on sale at Zara Australia, which was black with white spots…‘My’ dress of 2022, also from Zara, is green and cream chevron patterned, with a top half neat enough to look like a fairly formal shirt dress but which then has forgiving tiers from waist to lower calf level.

I suspected when I first saw it as one of the high-street brand’s ‘hero’ garments – one which appears in its marketing material – that it would be popular.

My sister, an entirely different body shape to me, bought one. It looked fab. Would it work on me? At £49.99 it was worth a punt.

That’s what I thought, and so did the rest of Britain, it seems.I initially couldn’t find out because it has sold out in almost all sizes almost immediately – a sure sign of impending ubiquity.

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