Hailey Baldwin says people are ‘tired’ of celebrity skincare brands as she launches her own line

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Hailey Baldwin has officially launched her skincare brand Rhode – but she’s aware of the oversaturation of celebrity skincare ranges in the beauty industry. “I know that people are so tired of celebrity brands and I’m like, honestly, I get that,” she said in an interview with Bustle. “I think that I’m trying to do something very different. ”On 15 June, Baldwin launched the minimalist skincare line Rhode, derived from the 25-year-old model’s middle name.

The debut lineup includes five different products – a serum, a moisturizer, and a lip treatment available in three scent options, all ranging between $16 and $29.

For Baldwin, who has been open about her mental health struggles in the past, maintaining a skincare routine has played a huge role in her mental health journey. “The commitment to taking care of my skin has helped me mentally to push forward and feel like it’s a small win.

Like, I got through that today,” she said. “I took care of my skin before bed, and that makes me feel good. It’s showing up every single day for yourself. ”The model joins the ranks of several celebrities who have launched their own skincare brands in the hopes of achieving similar to Rihanna’s billion-dollar success with Fenty Beauty – including Selena Gomez, Scarlett Johansson, and most recently, Kim Kardashian. Video: Hailey Bieber talks Justin Bieber's health and her new skin care line l GMA (Instyle)Last February, Johansson announced the arrival of her skincare brand, The Outset.