The new dive watch fit for Miami Vice (if you have £14,000 to spare)
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telegraph.co.ukLinde Werdelin, the watch brand he founded in 2002 along with Morten Linde (both were Danes working in London and Linde is still a consultant designer to the brand), is going to be seen as ‘iconic’.
Rather, he wants the company to be sustainable, both as a commercial business and as a corporate citizen. That said, the brand did rise spectacularly from next big thing to actual big thing with 50 people on the payroll and some 600 out-lets around the world.
The epitome of a cool, independent brand, it even had a marketing campaign built around its own graphic novel. And the techno-architectural look that you see everywhere today, from Hublot to Roger Dubuis, owes at least something to the watches LW created.
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