The General Taps Shaquille O’Neal in Emotional Insurance Ad Campaign
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variety.comBrian Steinberg Senior TV EditorShaquille O’Neal says he turned to The General when he was in college and no one would give him a good price on car insurance. “When I was in college, The General was the only insurance I could afford,” he says in an interview.These days, he’s helping the company win new recruits.Once known primarily for sprinkling dozens of direct-response ads around cable, The General is changing tactics.
Starting on Tuesday, the company will launch a three-part video series on WarnerMedia’s Bleacher Report that features O’Neal visiting Atlanta businesses to learn how owners and staff have grappled with the coronavirus pandemic.
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