TelevisaUnivision Sets Vix As Streaming Brand, With Subscription And Free Versions Launching This Year
deadline.comTelevisaUnivision has announced Vix as its flagship streaming brand, with both subscription and free, ad-supported versions of it due to launch in the coming months.The company unveiled the name this morning at the start of a virtual investor presentation.Vix has been in the Univision fold since the company acquired it last February.
At the time of that deal, the plan was to have it power domestic streaming outlet PrendeTV. As 2021 unfolded, Univision then set a merger with Grupo Televisa’s media arm.
The latter merger closed in January.The AVOD tier of Vix will launch March 31, with the subscription Vix+ making its debut in the second half of 2022.
It will feature 40,000 hours of on-demand programming and 100 linear channels, including a new 24-7 sports offering, Zona TUDN.Vix+ will have more than 50 original titles in the first year and a number of significant deals, including one with Salma Hayek.Subscription pricing was not mentioned in the early part of the presentation.The sizzle reel teased some of the exclusive content that viewers will find only on its streaming platform including Rebelde, the musical telenovela that helped launch the careers of Alfonso Herrera, Maite Perroni, and Anahi.
Read more on deadline.com
