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The General Taps Shaquille O’Neal in Emotional Insurance Ad Campaign
Brian Steinberg Senior TV EditorShaquille O’Neal says he turned to The General when he was in college and no one would give him a good price on car insurance. “When I was in college, The General was the only insurance I could afford,” he says in an interview.These days, he’s helping the company win new recruits.Once known primarily for sprinkling dozens of direct-response ads around cable, The General is changing tactics.