Bridgerton’s Nicola Coughlan are fans. So are Bravo stars, fashion It-girls, and devout cottagecore enthusiasts. But the Selkie-verse isn’t all rainbows and butterflies, even though the brand’s promotion literally involves rainbows and butterflies. “I wish I lived in the Instagram fantasy world the Selkie dress was made for, where women and femmes are given wholesale permission to embody whatever unearthly magical beings they choose,” critic Jess Joho in Mashable last month, in a review of the brand’s signature Puff Dress. “But I live in this world, as a grown adult human woman with a job and bills, where flouncing about my daily life dressed as an oversexed Baby Princess Peach is perceived by others (*cough*cough* men) as a license to let.
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