MTV has signed a talent deal and consumer products partnership with 17-year-old artist Johnny Orlando, whose hits include “Last Summer,” “Day & Night” and “What If,” which has spawned over 10 million videos on TikTok to date.
Under the terms of the agreement, MTV will work with Orlando to develop multiplatform initiatives that include consumer products, music, live events and appearances in MTV programming.
Plans are already in the works for a line of merchandise, including fashion and accessories, publishing and home décor. Orlando broke through on YouTube with his covers of pop songs by artists including Justin Bieber and Austin Mahone.
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