A post shared by @telfarglobal on Feb 25, 2020 at 4:11pm PSTThe bag's status as a collector's item coupled with an affordable price point created a perfect storm of problems earlier this year when it was discovered that whenever new styles were made available, bots were snapping them all up.
They were then being sold on resale sites and much higher prices.That's why Clemens decided to suspend his online store to find a solution.
In August, the brand opened the Bag Security Program, where customers had a 24 hour window to order a bag which would be delivered between December 15, 2020 and January 15, 2021.
The pre-order model is one that’s become gradually more popular with brands that have a cult following such as Kitri Studios, Mary Benson.
Read more on telegraph.co.uk