Us Weekly has affiliate partnerships so we may receive compensation for some links to products and services.Every year or so, a new headline comes out that says something to the tune of, “If Your Business Isn’t Doing [insert buzzy tech word here], You’re Wasting Your Marketing Budget.” First, there was social media, then podcasts, then (dun dun dunnnn) content.“Content” is one of those words that has been used so much, it’s lost all meaning.
In the last decade, companies have poured millions of dollars into producing blogs, posts and articles to fill their websites with content — all in the hopes that it would rank them higher on Google search.We have bad news.
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