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Variety Promotes Michelle Fine-Smith to Senior VP of Global Consumer Partnerships
Variety Staff Follow Us on Twitter Variety has promoted Michelle Fine-Smith to Senior VP of Global Consumer Partnerships. Based in New York, Fine-Smith manages Variety’s consumer teams on both coasts, overseeing sales across digital, social, branded content, print and live and virtual events. She has driven multiplatform programs for such top brands as Audible, DirecTV, Cadillac, City National Bank, Chanel, Google, Meta, TikTok and United Airlines. She joined Variety in 2008 and continues to report to Michelle Sobrino-Stearns, CEO and Group Publisher of Variety. “Michelle has transformed consumer brand partnerships for Variety with creative initiatives that integrate our diverse portfolio,” Sobrino-Stearns said. “Her passion, leadership and collaborative approach drove Variety in 2022 to the most successful year ever for our global consumer business.”