Frito-Lay: Last News

Adam B. Vary Senior Entertainment Writer Eva Longoria’s feature directorial debut, “Flamin’ Hot,” had audiences on fire at its world premiere at the SXSW Film Festival on March 11 — while deftly navigating the controversy surrounding the film’s subject without ever addressing it by name. The movie is based on the life of former Frito-Lay executive Richard Montañez, played by Jesse Garcia (“Quinceañera,” “Narcos: Mexico”), who has said that he was responsible for inventing the Flamin’ Hot Cheetos brand when he was working as a janitor for the company.  Before “Flamin’ Hot” went into production in 2021, however, Montañez’s claims were disputed by a Los Angeles Times report in which Frito-Lay stated that an internal investigation turned up no evidence that “Richard was involved in any capacity in the Flamin’ Hot test market” in 1990. Instead, the Times’ story attributed a Frito-Lay factory in the Midwest with spearheading the Flamin’ Hot brand and credited Montañez for helping to bring to market the Flamin’ Hot Popcorn brand and a line of spicy products called Sabrositas.

Peter Debruge Chief Film Critic Americans can’t get enough of processed corn. They eat it for breakfast, in cereal form, and all throughout the day, snacking on cookies and crackers and chips, often washing it down with soda (sweetened with high-fructose corn syrup, naturally). Premiering at the SXSW Film Festival, “Flamin’ Hot” tells the backstory of Frito-Lay’s insanely popular, ultra-spicy line of snack chips — the ones that singe your taste buds and stain your fingers a radioactive red — as marketing guru Richard Montañez lays it out in his memoir, “A Boy, a Burrito, and a Cookie: From Janitor to Executive.” After a rough start selling drugs and hustling on the streets of East Los Angeles, Montañez got a job cleaning the machines at Frito-Lay’s Rancho Cucamonga plant and worked his way up to head of Multicultural marketing. Along the way, he may or may not have invented the recipe for Flamin’ Hot Cheetos, Doritos, et al.

Eva Longoria is gracing the red carpet!

There can be no doubt why Searchlight Pictures was excited to bring Flamin’ Hot, the true life story of the man known as the ‘godfather of hispanic marketing’, to the screen. Premiering today at SXSW, the life story of Richard Montanez — a high school dropout from a struggling Latino family who worked as a janitor in a Southern California Frito-Lay factory for 10 years — is, at its heart, really a Rocky-style inspirational tale perfect for the Hollywood treatment. He eventually realized the American dream and rose to one the highest ranks of the company,

Aaron Paul and Bryan Cranston reprised their iconic Breaking Bad characters for a new PopCorners Super Bowl LVII commercial.The 43-year-old actor Paul was back in character as Jesse Pinkman while 66-year-old Cranston once again channeled Walter White for the minute-long spot set to air during Sunday's big game.They were not the only familiar faces from the highly-popular AMC series as Raymond Cruz - who played drug lord Tuco Salamanca - was also featured in the spot.The clip began with Jesse - who was featured in a teaser last month - checking out the 'bomb' creation that Walter had just cooked up.As Jesse enthusiastically approved the treat, Walter paralleled his making of meth in the show as he said: 'Actually, Jesse, it's just basic ingredients. No we don't eat our own supply.' Dynamic duo: Aaron Paul and Bryan Cranston reprised their iconic Breaking Bad characters for a new PopCorners Super Bowl LVII commercial He's back: They were not the only familiar faces from the highly-popular AMC series as Raymond Cruz - who played drug lord Tuco Salamanca - was also featured in the spotJesse then replies: 'Mr.

Eva Longoria showed off her toned bikini body in a sizzling summer throwback snap on Tuesday.The 47-year-old actress donned a white and yellow bikini in the snap, which revealed her taut midriff and honed legs while resting on an outdoor couch on a boat. Longoria's social media post came after it was announced that her feature directorial debut Flamin' Hot will begin streaming on Hulu in June.  Beach body: Eva Longoria showed off her toned bikini body in a sizzling summer throwback snap on TuesdayShe ran her fingers through her thick brown hair and went make=up free in the sunkissed snap.

Actress Eva Longoria's transition to feature film director will be complete this June, when her first film will debut on Hulu.The streaming service announced that her new film Flamin' Hot will debut June 9, with Hulu debuting new photos from the film as well.The news comes just days after it was announced that Flamin' Hot will have its world premiere this March at the SXSW Film Festival, and also comes months after she filmed her new project Land of Women in Barcelona. Director: Actress Eva Longoria's transition to feature film director will be complete this June, when her first film will debut on HuluFlamin' Hot is based on the true story of Richard Montanez, who started working as a janitor at Frito-Lay's Rancho Cucamonga, California factory in 1976.After a machine broke down, he took a bunch of unflavored chips home and came up with a blend of spices reminiscent to Mexican street corn.

Walter White wants you to say its name.

She’s keeping up with the Kardashians — and the Davidsons. Martha Stewart exclusively told Us Weekly about her run-in with Kim Kardashian and Pete Davidson at the White House Correspondents Dinner.

Super Bowl 2022 may still be days away, but that hasn’t stopped brands from making the most of their marketing budgets with the ads they plan to play during the big game’s uber-expensive commercial slots. This year’s face-off between the Los Angeles Rams and the Cincinnati Bengals will take place on Sunday 13 February at SoFi Stadium in Los Angeles, California.

Super Bowl 2022 may still be days away, but that hasn’t stopped brands from making the most of their marketing budgets with the ads they plan to play during the big game’s uber-expensive commercial slots. This year’s face-off between the Los Angeles Rams and the Cincinnati Bengals will take place on Sunday 13 February at SoFi Stadium in Los Angeles, California.

AMC Entertainment has hired former Frito-Lay, Pepsico and Hostess Brands executive Ellen Copaken to the new position of Vice President, Growth Strategy to lead recently announced initiatives like entering the retail popcorn industry.

Frito-Lay is bringing out some big names for the big game.

From football to fatherhood! Eli Manning struggled to succeed as both an athlete and a parent while playing for the NFL.