Walter White wants you to say its name. “It” is a snack food called PopCorners, and Bryan Cranston is reviving his classic Breaking Bad character for its Super Bowl ad next month.
Check out his Instagram post below. The promo photo shows Cranston in character holding a bag of PopCorners’ white cheddar flavor, because of course that’s what Heisenberg — er, Walter White — would nosh on.
The Frito-Lay product’s description says it’s “never fried,” which apparently means WW won’t have to cook this time. Cranston won four Emmys for playing the cancer-riddled high school chem teacher-turned-meth masterchef in Breaking Bad, which aired from 2008-13 on AMC.
It was a 62-episode acting tour de force that helped make the series among the most lauded dramas in TV history. He revived the character last year, alongside his BB co-star Aaron Paul’s Jesse Pinkman, for a couple final-season episodes of its prequel series Better Call Saul, starring Bob Odenkirk.
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