By Variety Staff Follow Us on Twitter Swae Lee, Ari Lennox, Haim, Mahalia, Raja Kumari, G Flip and Se So Neon will perform and Grateful Dead cofounder Bob Weir will be interviewed on Levi’s annual “501 Day” — taking place May 20 (today) via livestream starting at 10 a.m.
ET/ 7 a.m. PT. Along with the performances, the day will also include conversations, “DIY denim personalization sessions” with in-house tailors, and a peek into the Levi’s archives chronicling the history of the 501 blue jean. “Through ‘Levi’s 501 Live,’ we learned just how many of our fans want to tune into seeing their favorite performers at-home in an intimate setting and we wanted to bring to life an even greater experience with a full line-up to celebrate the
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