Research by Chinese ticketing agency Maoyan appears to show that Chinese people have not lost their taste for feature films during the recent coronavirus-enforced closure of cinemas.
Nearly all (97%) of the people surveyed have been watching movies at home. After being cooped up for weeks, more than half (54%) are more keen than they were before the hiatus to watch films again in theaters.
Mainland China’s cinemas were closed at the end of January, as part of nationwide measures to contain the spread of the new coronavirus.
That wiped out the Chinese New Year season in which the biggest tentpole films of the year are released. Cinemas have remained closed ever since, resulting in lost box office estimated at $2 billion.
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