After a year in which COVID-19 stay-at-home orders limited options for consumers, giving a boost to streamers like Netflix and Disney+, 2021 may see subscriber churn become a bigger issue amid gradual reopenings.
Last May, 14 percent of respondents to a Deloitte Insights survey said they had “canceled” or both “added and canceled” a paid streamer.
That churn rate jumped to 38 percent in October and kept up at 36 percent in February, per a Deloitte report on April 19. Some streaming services are taking a larger hit than others.
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