film stars audience

Crescendo House Opens Doors to Reinvention of Film Distribution in the Era of Streaming (EXCLUSIVE)

variety.com

Patrick Frater Asia Bureau ChiefAsian films feature prominently on the debut slate of Crescendo House, a newly-launched distributor in North America.

The company aims to take a boutique and curatorial approach at a time when streaming is changing the sector.Each film will receive an exclusive, limited edition, collector’s home video release featuring bespoke artwork, packaging, and hours of extra content.

Once the initial run sells out, the company will use the audience reception to convey the value of the film to exhibitors and secure wider theatrical releases suitable to them. “This exclusive content model aims to re-engage and inspire audiences with closely curated films that feature new and unique styles and voices,” said company.

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