New event cinema company Iconic Events — led by an impressive roster of exhibiton industry veterans — has named Steve Bunnell to serve as its CEO.
The Los Angeles-based venture also said it has enlisted theatrical circuits representing over 1,000 locations to the expanding network of theaters playing its programming.
Iconic Events executive chairman Michael Lambert made the announcements. Iconic Events was quietly formed last year by Lambert, a movie theater owner, along with former Cinemark CEO Tim Warner and several leading media, exhibition and entertainment industry entrepreneurs. "We need more unique content in theaters, and not just studio movies.
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