Jacob Feldman For the past year, leagues and teams, looking for new revenue sources, have in many cases turned to additional advertising signage on and around the field of play.
In its newest holding, Bruin Sports Capital believes it has found a way to further capitalize on existing digital boards.Following a $100 million investment, according to sources with knowledge of the deal, Bruin has become co-owner, alongside Quadrant Private Equity, of media and marketing company TGI Sport, pending regulatory approval, as reported exclusively by Variety‘s sibling publication Sportico.
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