Stacy La Cotera to Lead Promax As Steve Kazanjian Exits the Marketing Trade Organization

variety.com:

Michael Schneider Variety Editor at LargeSteve Kazanjian is exiting as president/CEO of Promax after more than seven years.

He’ll be replaced by Stacy La Cotera, who currently serves as GM and executive producer at the org, where she’s worked for almost 14 years.Kazanjian will continue to serve as a consultant to the marketing trade association over the next few months during the transition; he plans to announce his next gig at a guture date.

Promax board of director co-chairs Stephanie Gibbons (who’s the president of marketing at FX Networks) and Alan Beard (the CEO of Synonymous) announced the changes on Wednesday.“Steve has played a critical role in the development and success of Promax,” Gibbons and Beard said in a joint statement. “We sincerely thank Steve for his dedicated leadership which involved many significant accomplishments in navigating us through the challenges of industry consolidation and the unprecedented period of the pandemic.

While his inspiring leadership will be missed, we wish him the best of luck in his new endeavors.” As for La Cotera, the duo added: “She not only possesses the respect of the membership, knowledge of the industry and strategic forethought for our future, but she brings to the role a passion, love, and drive for our association that is unmatched.”Kazanjian first joined Promax as chairman/CEO in 2015.