Half of Gen Z admit social media is the only place they can truly be themselves

dailystar.co.uk:

David Bowie-inspired digital tools, created in partnership with Bowie 75 to mark his 75th birthday and the 50th anniversary of one of his most beloved alter egos – Ziggy Stardust.

Simon Morris, VP of marketing, EMEA and APAC, said: “We know that we’re in a new era of self-expression, and the next generation are more likely than ever to break barriers and make their own rules – but sometimes showing this in the real world can be daunting.“With this new fervour of creativity and expression, we’re inspired by trendsetters, such as David Bowie, whose vision was limitless.”The study also found that, although 40% think being comfortable in your own skin is something that comes with age, more than a fifth reckon they won’t show their true colours until they reach their 40s.And 59% reckon they’ll one day look back on their younger self and wish they had been more comfortable with who they were.Instagram, Facebook and TikTok are the top platforms young people use the most to be self-expressive – with music (30%) and fashion (27%) named as the best ways to truly show who you are.The research, carried out via OnePoll, also found two-thirds have been positively influenced by a public figure – with Harry Styles, Zendaya and David Bowie featuring in the top 20 list.For half of Gen Z, these people have inspired them to look after what’s important to them, while 45% have felt encouraged to be more creative.But seven in ten believe society is on the right path to breaking down all barriers to become more self-expressive and authentic in the future.The campaign is the latest in an ongoing initiative by the brand to restore historic tools from artists that have changed the world, and place them in the hands of modern creators.Simon Morris.