Todd Spangler NY Digital EditorWhat better way to promote a new TV show than to scare the living daylights out of unsuspecting passersby?In a marketing stunt for Korean thriller “Squid Game,” which has become a viral smash hit worldwide, Netflix installed a replica of the giant animatronic doll that appears in episode 1 at the Robinsons Galleria mall in Quezon City, Philippines.In the show, hundreds of debt-saddled contestants are mysteriously brought together to compete in children’s games for a huge cash prize — but with literally life-and-death consequences.
The first game is “red light, green light,” overseen by the robotic doll, who explains that any contestants whose movement is detected will be “eliminated.” It’s quickly revealed.
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