SATURDAY AM UPDATE: If you remember going back to last August, before Tenet‘s intentions to restart the box office, there were a few targeted demo movies leading up to that film’s release, i.e.
Solstice Studios’ Unhinged and Disney/20th’s New Mutants. Those movies were expected to grease the wheels before a tentpole opening.
True, that big B.O. debut never happened for Tenet due to New York and LA’s closure at the time, but the point is that there’s an appetizer runway of films now on the marquee as we head into Memorial Day weekend, which is 13 days from now; that 4-day holiday frame predicted to be the official start of the summer B.O.
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