Spain’s three major film sales agencies – Filmax, Film Factory and Latido – are banding together to launch VICA, a joint organization that the companies hope will give them a united voice and will further the promotion of Spanish film and TV around the world.VICA (International Sales Agents Of Audiovisual Content) will maintain a close dialogue with the public and private institutions in Spain, as well as the other associations in the sector.It will also talk up the crucial role of sales agents in the market, at a time where the sales business has contracted, with the traditional pre-sales model no longer as lucrative as it was in the past.
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