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Bud Light Boycott Cost Company $1.4 Billion in Sales
partnered with transgender influencer Dylan Mulvaney for an online promotion last year.Mulvaney appeared in a TikTok video highlighting Bud Light’s “March Madness” promotion during the annual NCAA Division I men’s and women’s basketball tournament.She also appeared in an online ad where she sat in a bubble bath, clad in a bathing suit, sipping Bud Light.As part of that promotion, the company also sent Mulvaney a commemorative can with a picture of her face on the exterior, celebrating the first anniversary of her “Days of Girlhood” video series documenting her gender transition.The can did not go on sale to the public. Still, many conservatives and anti-transgender advocates took offense at what they saw as Mulvaney’s caricature of womanhood, as well as the idea of transgender visibility, and called for boycotts not only of Bud Light, but other products of Bud’s parent company, Anheuser-Busch InBev.Anheuser-Busch InBev reported record revenues for 2023 but said its “full growth potential was constrained” by the decline of sales in the United States, where the boycott was the strongest.In total, organic revenue in North America decreased by $1.4 billion due to a decline in beer sales, reports CNN.As a result, Mexican beer Model Especial dethroned Bud Light as the United States’ top-selling beer.From May through February, Bud Light recovered only 1.2 percentage points of lost market share, CEO Michael Doukeris told investors on Thursday.
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Russian Agents Raid “My Little Pony” Convention
My Little Pony franchise, deeming it a hotbed of “LGBT propaganda.”The impetus for the raid appears to be objections to furries — a minority sub-culture of primarily adults, some of whom may identify as LGBTQ, with an interest in roleplaying and dressing up as anthropomorphic non-human animal characters — who may have been present at the conference, known as “Mi Amore Fest.”Furries have commonly been associated with “deviant” expressions of sexuality. They are often accused of trying to entice or indoctrinate children into embracing “non-traditional lifestyles,” as Russian politicians often refer to LGBTQ identity.Other objections seem to be related to the character Rainbow Dash, a pony with a rainbow-colored mane who is one of the chief protagonists of the My Little Pony: Friendship is Magic series, as well as the presence of characters — both male and female — with gender-nonconforming character traits in various iterations of the My Little Pony cartoon series, which first aired in 1986.Organizers of “Mi Amore Fest” had changed depictions of Rainbow Dash to include the colors of the Russian national flag.Still, Russian authorities appear to believe that the series is sending subtle messages to viewers about support for LGBTQ causes.“Eric Myval,” who appears to be a furry, anime, and cartoon enthusiast based on their social media channels, wrote a series of posts on Telegram informing followers about the raid in real-time.“Apparently, you won’t be able to get to the fest anymore,” Myval wrote.
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