SoundCloud reportedly exploring new fan-to-artist payment system
nme.comBillboard citing “multiple sources close to the situation” says SoundCloud may be the first major Western streaming platform to introduce a direct payment model in the western market.The model, which similar to that used by subscription services like Patreon, is already popular with Chinese streaming platforms.Like other major services including Spotify and Apple Music, SoundCloud currently uses a ‘pro-rata’ model for its paid tier, which distributes all subscriber revenue depending on which artists have racked up the most streams, with most money going to a small amount of large artists.Under a fan-to-artist system, listeners would be able to direct revenue in the direction of their favourite artists.Streaming in the UK is currently under.
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