Sony Pictures Television Rolls Out Virtual Formats Festival in October
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variety.comManori Ravindran International EditorSony Pictures Television is the latest company to roll out a bespoke virtual event in October.SPT, which pulled out of Cannes TV market Mipcom in July, is set to debut a month-long showcase of its latest format offerings, beginning Oct.
1. The studio’s Virtual October Formats Fest follows ITV Studios, which unveiled plans for a fall TV festival in late July.With its formats offering, Sony is building on an existing virtual footprint.
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