'Siren Eyes' Are Summer's Sultriest Eye Makeup Trend

glamour.com:

, bold eye makeup has come back with a vengeance, so much so that black eyeliner sales increased by 86 percent in June and July, according to consumer data from .

are the perfect makeup look to captivate the social platform. But what even is a siren eye?Technically speaking, the siren eye is an elevated take on both the and fox-eye eyeliner looks, makeup artist y tells Glamour. “The idea is to make the eyes look more seductive, rather than doe eyes, which are softer," she says, pointing to and as siren eye examples.That said, some beauty experts believe the look is more than a mere makeup trend. “Siren eyes are a vibe," says , director of artistry and education at .This content can also be viewed on the site it from.“Yes, there is a soft, smoky, 360-degree liner with a to it, but [siren eyes] are more about stepping into your sensuality and strength; feeling and projecting confidence as you step into a space,” Nick says. “It’s a bit of a ‘come-hither,’ mysterious look.”This, of course, has a lot to do with where the term came from in the first place.

In , sirens were essentially femme fatales: half-women half-bird hybrids who lured sailors to their demise via the sweet sounds of their singing.

The contemporary “siren eyes” trend aims to evoke the sirens' alluring glare…well, hopefully with less disastrous consequences.This content can also be viewed on the site it from.Captivating lure aside, siren eyes are also a practical beauty trend: It's easy to achieve and universally flattering. “It’s a more complementary way to apply your liner, and just works on every eye shape, including hooded eyes," n, global makeup artist for , tells Glamour. “Having hooded eyelids myself, this technique helps elongate and open the eyes,.