There's another player in the digital content race. Targeting Gen Z creators and consumers, with a focus on longform content, former YouTube global head of creator partnerships Benjamin Grubbs and serial Bay Area entrepreneur Jonathan Shambroom recentlyannounced studio and streamingplatform Creator+.
Now it's setting the roster for its Hollywood-facing wing, tapping leadership for the content studio. The studio will be led by longtime digital media executive and producer Adam Wescott, who hails fromSelect Management Group.
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