Christopher Vourlias The Key Buyers Event: Digital Edition, a virtual platform for Russian content hosted by film promotion body Roskino, wrapped this week with a slew of sales and an affirmation that global players are increasingly looking to tap into the Russian market.The online market welcomed some 600 international participants from 70 countries, with the largest number of buyers coming from the U.S., U.K., France, Germany, Spain, Japan and China.
The event attracted leading companies such as Apple TV, France Televisions, Wild Bunch, Lionsgate, Dogwoof, RTL Group, AMC Networks, Mediaset, Beta Film, Koch Media, iQIYI and others.Roughly 120 Russian companies participated, presenting 300 film, TV and animated projects while generating.
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