Roku and Amazon Fire TV, the two key gateways for streaming in the U.S., have been confirmed as partners for the rollout for Discovery+.The major new initiative by Discovery goes live in the U.S.
today and will expand globally throughout 2021.The deal gives the new Discovery service access to Roku’s 46 million active accounts.
Other services like HBO Max and Peacock have gone live recently without Roku deals, incurring backlash from users, though dealmaking with Roku is challenging given its demands for access to ad inventory and data.Amazon Fire TV streaming devices, Fire TV Edition smart TVs are carrying Discovery+, with Prime Video Channels offering it down the line.
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