Quibi is shaking up the shortform Emmy categories this year. The mobile-first video venture of Jeffrey Katzenberg and Meg Whitman scored 10 nominations across the five shortform categories, the most of any platform.
It was a strong show of support from the television industry after a bumpy start for Quibi, which launched in the middle of the coronavirus pandemic in April and has struggled to attract subscribers. (The company said 5.6 million people downloaded the app in its first three months but has yet to disclose how many paying subscribers Quibi has.) Quibi's dramas did the best on Emmy nomination morning, with Antoine Fuqua-produced #FreeRayshawn picking up three nominations, including for actors Laurence Fishburne and Stephan James,.
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