Variety Staff Follow Us on TwitterThe indie management and publishing company Primary Wave Music has announced six new hires in its branding and digital marketing divisions, and also has promoted Mike Fordham to director of streaming and playlist marketing.Joining as senior VP of brand partnerships is Samira Qureshi, who comes to Primary Wave from Disney and brings over 20 years of sales experience.
Lisa Fruggiero, a 15-year marketing executive, joins as VP of brand partnerships. Originally hired as a member of the digital team, Sam Sklover recently moved into branding as creative marketing manager and brought in deals for Alice Cooper and Cypress Hill.
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