Budget high street fashion giant will be making a change that affects all shoppers this autumn. The change will impact Primark’s lowest-priced t-shirts, menswear and kidswear lowest priced t-shirts.
The discount shopping chain has confirmed that it will be making a change to its lowest-priced t-shirts this autumn/winter. The clothing will come under the retailer’s Primark Cares label.
This means the t-shirts will be made with more sustainable or recycled materials. All the cotton in its menswear and kidswear lowest price t-shirts will also come from Primark’s Sustainable Cotton Programme.
The change comes as new research commissioned by Primark shows the ongoing cost of living crisis is forcing people to make difficult trade-offs between affordability and sustainability.
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