Viola Davis - celebsbar.com

Amazon Studios is taking to the streets to promote Ben Affleck’s “Air,” which chronicles the beginnings of the iconic Air Jordan sneaker brand. The studio has teamed up with iconic sneaker culture icon Jason Markk to host a multi-city consumer experience, dubbed “Fresh Air,” which ties into the film’s social campaign, “A shoe is just a shoe until I step into it.” The activation will see guerilla street teams flood U.S. cities including Los Angeles, New York, Miami and Chicago, in a unique opportunity to bring together sneakerheads and celebrate the culture and history of the sneaker community. The street team will also have a presence at the Jason Markk flagship store in L.A.

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BFFs Ben Affleck & Matt Damon Get Some Fresh Air In Between 'AIR' Promo Events

Matt Damon and Ben Affleck enjoy a quick walk between promotional events for their new movie AIR.

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Viola Davis Reacts to Michael Jordan's Request for Her to Play His Mom in 'Air' (Exclusive)

Michael Jordan's mom in the new film, the basketball legend was adamant that the filmmakers ask Viola Davis.Now, Viola Davis is opening up to ET about Jordan's request, and how that played a factor in the way in which she approached the role.«You know, you're flattered at first and then the next second is pressure,» Davis admitted to ET at the SXSW film festival over the weekend. "[Pressure] to play the woman who basically is the orchestrator of this great athlete's life, you know?«In the film, Davis plays Deloris Jordan — while Davis' real-life husband, Julius Tennon, plays her on-screen husband and Jordan's father, James Jordan.

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Ben Affleck Says He Didn't Consult Nike About 'Air' Movie

Ben Affleck meets up with Matt Damon and Viola Davis for a promo stop at ABC Studios in New York City on Monday (March 20).

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Ben Affleck promised Michael Jordan that this actress would play his mom

Ben Affleck’s new film “Air” is premiering at SXSW. The film has garnered rave reviews and is an important one for Affleck, where not only he stars and directs but marks the first title made by his new production company, Artists Equity. In a new interview, Affleck spoke about his relationship with Michael Jordan and why his approval was so important to make the film.

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Viola Davis Says It ‘Blew My Mind’ When Michael Jordan Personally Picked Her To Play His Mom In ‘Air’

Michael Jordan really wanted Viola Davis to play his mom.

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Ben Affleck Reveals Michael Jordan's Demands For 'AIR', Film Receives Standing Ovation at SXSW

Ben Affleck opened up about his conversation with Michael Jordan before working on the biopic AIR.

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‘Air’ Review: Ben Affleck Directs An A-List Ensemble In His Latest Film About How Air Jordans Sneakers Were Made And Popularized – SXSW

Did you know that Michael Jordan makes $400 million a year and passive income due to the percentage he gets from selling Air Jordans? Understanding how this came to be we must travel back to the 1980s and famed sneaker label Nike, in Ben Affleck’s newest film Air. Written by Alex Convery, the movie stars Affleck, Matt Damon, Viola Davis, Chris Messina, Chris Tucker, Jason Bateman, and Julius Tennon.

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Ben Affleck on the Demands Michael Jordan Made Before He Directed ‘Air’

Selome Hailu Ben Affleck says he never would have made “Air” without Michael Jordan’s blessing, but that blessing came with one major request. Her name? Viola Davis. Directed by Affleck, the movie stars Matt Damon as Sonny Vaccaro, the Nike employee who convinced Jordan to sign the deal that allowed for the creation of the Air Jordan shoe line. Introducing “Air” at its South by Southwest world premiere, Affleck said, “I had a chance to sit down with Michael Jordan, because I just wasn’t going to make this movie without asking him, ‘What matters to you?’ Interestingly, and tellingly, he had a few things that mattered.”

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SXSW Goes Wild for Ben Affleck’s Michael Jordan Basketball Shoes Biopic ‘Air’

Ben Affleck, Matt Damon, Viola Davis and Chris Tucker scored an MVP standing ovation at South by Southwest on Saturday night with the closing night film “Air.” One year after “Everything Everywhere All at Once” debuted at SXSW on its way to seven Oscar wins, the Austin festival launched another major crowd pleaser. “Air,” directed by Affleck and written by Alex Convery, received not only rapturous applause when its credits rolled, but also sustained cheering throughout the inspirational film — particularly in scenes involving Davis as Deloris Jordan, negotiating with Nike’s Sonny Vaccaro (Matt Damon) for her son’s worth.

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Best Friends Ben Affleck & Matt Damon Pose Together at SXSW Premiere of Their Movie 'AIR'

Best friends Matt Damon and Ben Affleck hit the red carpet outside The Paramount Theater for the premiere of their new movie AIR during the 2023 SXSW Conference and Festivals on Saturday (March 18) in Austin, Texas.

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Ben Affleck Shares 'Brilliant' Way Jennifer Lopez Helped Him with New Movie 'AIR'

Ben Affleck is opening up about his new movie AIR.

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Djimon Hounsou: “I Have Yet To Meet The Film That Paid Me Fairly…I Feel Cheated”

Djimon Hounsou’s acting career spans 30-plus years, includes two Oscar nominations and roles in myriad prestige and blockbuster projects such as Amistad, Gladiator, In America, Laura Croft, Blood Diamond, Guardians of the Galaxy, Furious 7, Aquaman, Captain Marvel, Shazam!, A Quiet Pace Part II and Day One, Black Adam, Rebel Moon and this weekend’s Shazam! Fury of the Gods. Yet Hounsou told the Guardian in a recent interview, “I have yet to meet the film that paid me fairly.”

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Jennifer Lopez’s new film with Ben Affleck: ‘She’s brilliant’

Jennifer Lopez and Ben Affleck are ready to work together on a new project. The celebrity couple have confirmed their collaboration in an upcoming film titled ‘Unstoppable,’ which follows the story of Anthony Robles, a legendary athlete born with one leg, who won a national championship at Arizona State University.

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Ben Affleck Describes Jennifer Lopez’s Role In Shaping ‘Air’ Script

Ben Affleck is gushing that his latest film, “Air”, was greatly influenced by his wife, Jennifer Lopez.

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Ben Affleck Shares the Ways 'Brilliant' Jennifer Lopez Helped Him With 'Air' Movie

Ben Affleck worked with some of Hollywood's heavyweights to produce , the biopic about Nike's groundbreaking collaboration with NBA legend Michael Jordan -- from Matt Damon and Viola Davis to Chris Tucker and, yes, even his wife, Jennifer Lopez.In an interview with, Affleck opened up about the lengths he went to cast Davis as Jordan's mother, Deloris Jordan, which included him re-writing the script to give Davis more than just the one line she had in the original script. Affleck said he begged Davis to be part of his new production company's first project and told her, «When you're ready, let me know.

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‘Everything Everywhere All At Once’, ‘The Boys’ Top Critics Choice Super Awards

Best Picture Oscar winner Everything Everywhere All at Once and superhero series The Boys topped the list of winners for the third annual Critics Choice Super Awards.

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Octavia Spencer to Receive City Year Los Angeles Honor, Presented by Viola Davis (EXCLUSIVE)

Charna Flam City Year Los Angeles announced board member and Oscar winner Octavia Spencer will be honored at the organization’s 12th annual Spring Break: Destination Education event on May 6. Spencer’s “The Help” co-star Viola Davis will present her with the award at the fundraiser, which is taking place at Sony Picture Studios in Culver City. In addition to Spencer, Kevin Demoff, COO of the L.A. Rams and City Year board member, will also be honored. For years, Spencer has participated in the City Year mentorship program, which aids thousands of children across Los Angeles public schools through tutoring programs and social opportunities. Spencer has been advocating for education throughout her career, all in an effort to ensure more students have access to the tools they need to succeed.

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Ben Affleck’s Nike Pic ‘Air’ Set To Close SXSW

The Ben Affleck-directed Nike film Air from Amazon Studios, Skydance Sports and Mandalay Pictures is set to close out the SXSW Film Festival in a surprise showing ahead of its global April 5th theatrical release, Deadline can confirm. The screening is expected to take place at Austin, TX’s Paramount Theatre at 6:30 p.m on March 18.

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Ben Affleck and Matt Damon’s Nike Film ‘Air’ to Make Surprise Debut at SXSW (EXCLUSIVE)

Rebecca Rubin Film and Media Reporter Ben Affleck and Matt Damon’s Nike drama “Air” is heading to Austin, Texas. The movie will screen to the public for the first time at SXSW as the festival’s closing night film on March 18. Currently on the SXSW website, there’s a TBA under the Closing Night Special Screening at Paramount Theatre at 6:30 p.m. Amazon is releasing “Air,” which centers on real-life Nike shoe salesman Sonny Vaccaro and his pursuit of basketball phenom Michael Jordan, in theaters on April 5. According to the film’s logline, “this moving story follows the career-defining gamble of an unconventional team with everything on the line, the uncompromising vision of a mother who knows the worth of her son’s immense talent, and the basketball phenom who would become the greatest of all time.”

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Whoopi Goldberg, Ronen Rubinstein and Monique Coleman to Star in ‘Asali: Power of the Pollinators’ (EXCLUSIVE)

South By Southwest during the Empowering the Next Generation to Build a Better Future featured session. “Asali: Power of The Pollinators,” is an animated action-adventure short film that follows honey bee Asali after she meets a group of pollinators and a human environmental scientist. The unlikely group slowly saves Asali, her family and their home from a deadly monstrous force. Penn stars alongside Whoopi Goldberg, Monique Coleman (“High School Musical”), Ronen Rubinstein (“9-1-1 Lone Star”), Joy Ofodu (Mighty Express) and activist Lupita Pineda. Viola Davis and Julius Tennon serve as executive producers. In addition to starring and directing the short, Penn is also animating and producing the film with her production company Upenndo! Productions.

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