Olivier Rousteing, who was celebrating a decade at the Balmain helm, did not disappoint the frenzied crowds. The show kicked off with his longtime friend and collaborator Beyoncé’s voice booming over the speakers, praising the designer for pushing for a “new mindset” and helping to “persuade fashion to finally begin to reflect the true beauty of today’s streets. ”Post-pandemic there’s a fresh desire for brands to act with more integrity and be more inclusive and representative.
Rousteing, who was just 25 when he was made Creative Director in 2011, has been ahead of that curve since his first day on the job; and last night’s runway, which saw Adut Akech, Imaan Hammam and Precious Lee take the stage alongside Carla Bruni, Mila Jovovich,.
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