Pantone Adds a New Color, 'Period' Red, to ‘Embolden Those Who Menstruate’

glamour.com:

huzzah. Is it possible to be laughing very hard at corporate-speak and quite moved by it at the same time? The fact that, at any given time, most any woman could be quietly seeping into her underpants and is fully expected to hide it—even though !—is one of patriarchal society's most clownish rules.

If color institutes want to do their part changing this, well, governments, politicians, religious leaders, and celebrities, get in line behind Pantone!

If there is a slight snag here, it is probably that the “Period” shade is…not the color or shade of most uterus owners' periods.

At least, no one I know with a period has a flow that looks quite so friendly. Wanting not to extrapolate only from my personal experience (and from walking into truly.