EXCLUSIVE: Brooklyn-based sports startup Overtime, whose investors include Jeff Bezos, Drake, Alexis Ohanian and more than 25 current and former NBA stars including Trae Young, Devin Booker, Klay Thompson and Pau Gasol, has launched a college athlete creator studio.Taking advantage of the recent NCAA rule changes that allow college athletes to profit from there name, image and likeness, the content studio has committed $1 million for name, image and likeness deals with male and female athletes across all sports, starting with Space Jam star and USC football player, Ceyair Wright.
He stars in a new Overtime series, Dual Threat, that focuses on Wright’s life over the last few months of high school as he prepared for the release of Space Jam:
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