Wall Street Journal report [via Consequence] which found that between 17 per cent and 20 per cent of ticketholders didn’t attend shows this year.In most years, the very biggest touring acts and venues expect less than 4 per cent of ticket buyers to no-show, with an average Live Nation concert seeing about 12 per cent of people staying home in 2019.Live Nation revealed that its overall no-show rate had risen 5 per cent from 2019 up to 17 per cent this year.
Much of that is down to COVID fears, but the biggest factor is rescheduled shows.The WSJ report added that the hardest-hits acts this year have been legacy artists with aging fanbases including The Eagles, Billy Joel and The Flaming Lips, who have all reported no-show rates of 20 per.
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