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Now or Never? Doc Industry Pivots to Lock in Buyers, Audiences During Coronavirus

Michael Jordan Jane Goodall Tiger King Jordan Coronavirus film social audience covid-19

08.07.2020 - 00:28

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variety.com

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By Jennie Punter With the global premiere of National Geographic’s “Jane Goodall: The Hope” on Earth Day (April 22) and the April 19 premiere of the first two episodes of Michael Jordan series “Last Dance” — a ratings slam-dunk for ESPN — it’s deceptively easy to think all is right in the documentary world.

The coronavirus pandemic has created a huge, captive audience for documentaries à la “Tiger King,” while films are reaching millions of home-schooling students and connecting house-bound viewers to the outside world.

Meanwhile, broadcasters and streamers are moving up premiere dates and making select programming more widely (i.e. freely) available, while doc-championing independent U.S.

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