Nielsen Launches Expanded Streaming Video Ratings Offering, Saying Streaming Is Now 25% Of TV Viewing

deadline.com:

Nielsen has launched Streaming Video Ratings, extending its effort to capture the most rapidly expanding area of media and entertainment.In its announcement, the measurement firm said the new tool will capture how much streaming activity is happening on TV screens.

It will also measure how the various streaming providers compare, what devices are being used to stream and how different audience groups stream.Ten streaming services will be tracked, but Nielsen’s initially announcement does not name them.

Since last summer, the company has included Amazon Prime Video, Disney+, Hulu and Netflix in its weekly content ratings.The tool will also include seven categories of apps, including subscription-based, ad-supported, network, social, gaming