"The start of the NFL season should hardly be ignored by media investors," MoffettNathanson analyst Michael Nathason wrote in a Thursday report previewing what it will mean for the TV industry amid the coronavirus pandemic. "In a normal year, over the weeks of the entire NFL regular and post-season (excluding Super Bowl), the NFL delivers 28 percent of the national audience impressions at NBC, CBS and ESPN and 60 percent of Fox's impressions," Nathanson wrote.
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