The Interactive Advertising Bureau is bringing the NewFronts back this spring. The annual event, in which digital brands showcase their platforms and programming for advertisers, will return in a virtual format from May 3 to 6.
The theme of the four-day show will be "living the stream." Last year, the IAB revamped the NewFronts, typically hosted over two weeks in New York City, as an online event in response to the coronavirus pandemic. "We have all witnessed the acceleration that the pandemic has ushered into our worlds.
There is no doubt in our mind that streaming will be one of the most potent growth engines for the industry in the coming years," IAB CEO David Cohen said in a statement. "This new reality — where streaming is at the.
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