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Digital Advertising Slowed in 2022 but Was Still Up 10.8%
Todd Spangler NY Digital Editor After record-breaking growth in 2021, U.S. internet ad revenue slowed last year — but continued to show double-digit growth. That’s according to the 2022 annual ad revenue report from the Internet Advertising Bureau trade group, conducted by PwC. Between 2021-22, U.S. internet advertising revenue grew 10.8% year-over-year to a total of $209.7 billion, compared with 35.4% surge the previous year, per the study. In 2022, digital ad spending saw the highest growth in Q2 (21.1%) followed by Q2 at 11.8% before slowing in Q3 (8.4%) and Q4 (4.4%). By comparison, U.S. TV advertising revenue in 2022 grew 2%, to $71 billion, according to estimates from PwC’s Entertainment and Media Outlook 2022-2026 report.