Digital Advertising Slowed in 2022 but Was Still Up 10.8%
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variety.comTodd Spangler NY Digital Editor After record-breaking growth in 2021, U.S. internet ad revenue slowed last year — but continued to show double-digit growth.
That’s according to the 2022 annual ad revenue report from the Internet Advertising Bureau trade group, conducted by PwC. Between 2021-22, U.S.
internet advertising revenue grew 10.8% year-over-year to a total of $209.7 billion, compared with 35.4% surge the previous year, per the study.
In 2022, digital ad spending saw the highest growth in Q2 (21.1%) followed by Q2 at 11.8% before slowing in Q3 (8.4%) and Q4 (4.4%).
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