NENT Group CEO Anders Jensen Receives Variety Vanguard Award, Discusses Viaplay U.S. Launch and Sports Rights
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variety.comManori Ravindran International EditorNENT Group CEO Anders Jensen, the recipient of this year’s Variety Vanguard Award, says the Scandinavian company plans to emulate a BritBox-style model for Nordic Noir when it launches in the U.S.
this December.Speaking with Variety in Cannes during the Vanguard keynote on Monday, Jensen discussed NENT Group-backed streaming service Viaplay’s ambitious expansion strategy, which plans to reach 16 markets by the end of 2023. (Countries such as the U.K., Canada, Austria and Germany were announced last month.)The U.S.
launch for the company — whose originals slate includes the likes of “Swedish Dicks” and “Pørni” — will come in December, though an exact date is still unknown.
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