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Warner Bros
Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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NBCUniversal Amps Up Pressure On Nielsen, Calling For “Measurement Independence”
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deadline.comNBCUniversal, which has sparred publicly with Nielsen in recent years, has issued a call for “measurement independence” in the media industry.In an open letter, NBCU did not say it would outright shun Nielsen, which remains the dominant force in measurement despite challenges from ComScore and others.
But it urged all measurement companies to offer alternative means of tracking viewing across linear TV and digital platforms.
And it said it is in the process of building a set of “interoperable measurement solutions” from a “broad network of trusted partners,” indicating a plan to rely less on Nielsen in the future.The move also follows the 2020 Tokyo Olympics, which delivered underwhelming numbers for NBCU and numerous make-goods for key
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